Search Engine Marketing

Search Engine Marketing and PPC Management

Paid Search Placements on Google, Bing, and Yahoo!

 

Search Engine marketing or SEM refers to the paid placement of your ad at the top, right hand side, or bottom of a search results page when a given keyword is typed into search engines.

Sometimes referred to as Pay-Per-Click Advertising, or PPC for short, Search Engine Marketing is a quick and cost-effective way for driving relevant traffic to your site.

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    The Technical Side

    The best websites are websites that get found! And that’s what we specialize in at TechWyse! Building a website doesn’t have to be a complicated process. TechWyse has developed proprietary tools that make the process easy. Our online tool called POD (project overview document) is a step-by-step website customization tool that ensure you get exactl…

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    The Creative Side

    What’s in a word? When we create websites we have a number of goals in mind. The two main goals are: a) to get visitors to the site b) to convert visitors into leads. Copywriting plays a very important role in both these aspects.
    Content must be optimized around the topics and keywords you want to target. Without using these in a compelling way…

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    Creative Design

    SEO, Social Media and PPC help people find your website; design is what creates the sense of professionalism and trust. What’s really unique about the TechWyse creative process is the proprietary tool we call ID8. ID8 allows clients to log-in and view mock-ups of their website creative (“creative” refers to a mock-up that hasn’t been developed yet)…

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    Website Development

    All custom-development done at TechWyse is based on the industry-leading WordPress CMS (Content Management System) platform. We use WordPress because it allows you to quickly and easily update your website. WordPress is also well-known for being an SEO-friendly CMS.

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Not Sure What You Need?

Feel free to browse around our site and educate yourself on our service offerings!
If you want to give us a call, feel free to reach us at 1.866.208.3095, or fill out the form below!

Frequent Questions

    • Once you set up a PPC campaign, why am I paying a management fee? Doesn’t it just run itself?

      PPC campaigns are ongoing and ever-changing processes that are extremely hard to run successfully unless you have intimate knowledge of how pay-per-click campaigns run. Our PPC managers ensure that you’re targeting the best possible audience while staying within your budget!

    • If I increase my PPC budget, will that translate into more leads?

      Most likely! While we do work with budgets of any size, a bigger budget will make a difference. It will allow you to bid on higher targeted keywords, higher trafficked search terms, and will allow our team the freedom to find you a wider audience.

  • Can you tell me exactly what you are doing for my website monthly from a PPC perspective?

    While SEO takes time to start showing your website in search results, PPC is a near immediate solution to ranking on Google. We do constant upkeep on finding the most relevant keywords to your industry, and research what people are actually looking for to help get you showing up in SERPs fast.

  • Why don’t I just run my own PPC campaign?

    PPC campaigns are highly fickle. Between proper keyword research and distribution of budget between those keywords, maintaining your campaign takes strong knowledge in the ever changing world of pay-per-click advertising. Unless you’re a PPC expert with ample time to spare, it’s best to leave it up to a professional!


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