When it comes to getting the best rank, Search Engine optimization comes to your mind first. But search engines are more intelligent than you think. They use some metrics that focus less on technicalities more on user-behavioral signs. The traditional SEO strategies will not give you the rank that you expect. The companies offering an effective search engine optimization service do more than the conventional strategies. They analyze the search engines’ ranking metrics and design a plan accordingly.
Search engine optimization always considers traffic and engagement metrics. We know that the higher the traffic, the better the rank of a website will be. Here are some factors that you need to consider for your SEO job.
- Search Visits
- Total visits
- Direct visits
- Global rank
- Time on site
- Bounce rate
- Page views
Traffic is the main thing for any website. If your strategies successfully bring the traffic, your SEO will stay ahead of others. Some unpredictable factors decide the ranks also and you can hardly change the rule.
- A brand bias – search engines are brand biased. This means search engines show the companies at the top of the page which are reputable and trusted.
- User-based ranking signals where users choose the recognized brands, resulting in higher traffic for those websites.
But there are ways to judge the engagements. SEO professionals consider those factors seriously and come up with the plans which work. If you really count the engagement issues, pay attention to the time on site, bounce rate, and page views factors.
Time on site: The longer one stays on your site, the better. Time on site depends on how long visitors stay on your site.
Page views: Page views correlate the ranking. The more views mean higher the rank.
Bounce rate: The lower bounce rate is the indicator of a well-performing site. So, your bounce rate should be low if you want to rank high.
Search engine optimization is not an easy task to perform. If you are concentrated on offering a satisfied business, you need to consider these factors. At Usawebdzines, we are adopting new and innovative approaches to improve the visibility of your site. We are not limited to the conventional search engines methods; rather, we incorporate new rules for you.