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Google analytics offers you inside of your business and how it performs online. This is a very helpful and important tool for any SEO analysts as well as for any companies. When you know in which traits you get success and in which fields you stay behind, planning for online marketing will be easier. You … Continue reading “Google Analytics for Understanding Your Customer Better”

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Google Analytics for Understanding Your Customer Better

Google analytics offers you inside of your business and how it performs online. This is a very helpful and important tool for any SEO analysts as well as for any companies. When you know in which traits you get success and in which fields you stay behind, planning for online marketing will be easier. You must hire an SEO expert who understands the technicalities for Google Analytics and use the most of it to give you a good rank. Many companies offer Google Analytics consulting service so that business grows faster with satisfying the demands of customers.

If you are one of those who do not share any direct connection with SEO, you need expert support. Hire a company that has been in the field of digital marketing and optimization for many years. Go through their client details and take the right decision for your business.

At Usawebdzines we give priority to your business. Our SEO experts come up with innovative strategies for you. Here, we help people with some unknown features of Google analytics that should not be avoided.

  1. Get the most important analytic data:

Set up your dashboard which includes the most important data whenever you log in to the analytics. You can create one or more dashboards as per your requirement. For creating a new dashboard, follow the process.

Menu bar -> dashboard -> new dashboard.

After this, add your widgets which have one metric, a pie chart, timeline, and a table. You can even filter each type of widget. Google Analytics allows you to select a date range to know the performance of your site with traffic, goal completions, and more.

  1. understand your online campaigns:

You can check which campaigns fail and which ones get success for your business. Google analytics has records from local search to social media marketing. Check your advanced segment and fix it with the right inputs.

Advanced Setting -> New Customer setting.

If you want to check traffic visited from local search directories, enter the sites you have profiles on. And to view the traffic on the directories you have mentioned, go to the advanced segment and check custom segment to view. Click on apply. You will get the needed data about your customer profile.

  1. Check the location of your visitor:

You can check the location of your visitor through Google analytics. Knowing locations of your target market is essential for planning online marketing. To check the location, follow the steps:

Visitors menu -> location.

You can also check the bounce rate and average stay time on your site as per the location.

  1. Get to know what your users search on your site:

Search engines optimizers know how to find the right keywords. But you can go beyond that. Having knowledge about keywords your customers use on your site keeps you ahead of others. You no need to follow a long process for this.

If your website has the search facility, get the URL of website search. When you get the search URL, click wheel icon of setting in the top right corner of your Google analytics and check your profile setting.

Profile setting -> Site search setting -> Do Track Site Search ā€“ Enter ā€˜Sā€™ or anything on a Query parameter

Google Analytics is one of the best tools that help you in many ways. Usawebdzines offers you the most essential plans for your business. If you need Google Analytics consulting service, here are some details.

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