Designing a logo is a creative job and all designers put their hearts and minds while drawing one. Since millions of people are in the industry, making a mark in the field is really tough. But some strategies remain unique and innovative and they can add intelligence to your logo designing. If you want to be a part of a reputed and big team of logo design & branding services, nail the skills below and make your own identity.
Apply Visual Double Entente
Logo designing is an art and it expresses your creative thinking ability a lot. Visual Double Entente is a process of wrapping two different pictures into one to present the idea and concept in a fanciful manner. Companies that are offering logo designing and branding services have a team of experts who successfully present their thoughts through visuals.
Color is important:
Colors have meaning in the world of designing. The decision should not be taken arbitrarily. Companies often prefer colors as per their brands, and in that case, you have a little space to play with your color palettes. When you are giving an opportunity to choose your colors and make a brilliant logo, you must design it as per the company’s requirement. Remember that a good logo is versatile and reflects a similar attitude in a gray shade.
Don’t flow with the flow:
Trends are introduced to the designing world every year. Logo designers are jumping to them and become a part of monotony. Design your logo using your thought instead of following others.
Make your logo recognizable:
Make a logo which is easily recognizable. All big companies use simple designs so that customers can easily identify them by their logos. Keep the design simple yet unique which perfectly reflects the branding attitude.
Keep it simple:
The real creativity is hiding in simplicity. If you follow other big and reputed company’s logo like Apple, Nike, coca-cola, Amazon, and more, you will get a simple design and it seems that nothing can replace these logos. They are just beautiful. Companies that are offering logo design & branding services follow this rule and ensure their clients must get a satisfying option from them.
Use proportion and symmetry:
The logo of the Twitter is not unknown to anybody. It is made of using the symmetrical shape to give it proportionate and appropriate curves. In the Apple logo too, the symmetrical shapes have been used.
Passive Vs Active:
Use active logos to give it a more realistic and appealing touch. For an example, the logo of Twitter reflects that the bird is in the upward direction. It seems that the bid is flying rather than floating. So, an active state of an object is more attractive.
Use the negative space:
Logo designing needs your artistic brain to think beyond what is visible. Using the negative space in your design is considered to be an art of an expert. The FedEx logo is the perfect example of this. Have you ever found the arrow in the logo? But it is there. The designer used it in a very intelligent manner.
The logo tells a story:
A logo is not just a sketch; rather, it is a story detailed with meanings and hidden thoughts. The arrow in FedEx logo defines moving, while the logo of Amazon has an arrow from A to Z that means it sells everything. So, every logo tells a story. If you want to design a logo, find the story and relates to the brand.
At Usawebdzines, you will get the best logo designing and branding services. Our experts are knowledgeable in this field and they know how to present your brand through logos. Have a free conversation with us and make your decision.